Evaluation 5

How did you attract/address your audience?

My target audience, which ranges from 16-24 were all covered in this video here. By using an iPad to show them my magazine, I was able to gain an insight on their opinions as to what attracted them to buy my magazine.

I targeted various people in my audience, ranging from 16 year old students, to 24 year old hipsters.

I located one of my audience members in the store 'JOY'.
This shop is a common shopping ground for my target audience. It sells, clothing, accessories and many novelty items. The common music played in store is of the indie rock genre so I therefore asked a worker there for their opinion on my magazine.

The Slug and Lettuce is a bar which commonly houses events for people within my target audience. I also used this location to get an opinion on my magazine.

Evaluation 4

Who would be the audience for your media product?

Some examples of people who may read IN-D based from the readership profile.

Name: Neil Strauss
Age 24
Occupation: Fashion Blogger
Hair Colour: Black
Eye Colour: Brown
Favourite Bands : The XX, The Wombats
Lives in : East London
Interests: Art, Nature, Cycling
Shops in : American Aparrel, The Hipster Thrift Shop.










Name Daniel
Age 19
Occupation: Student
Hair Colour: Black
Eye Colour: Blue
Favourite Bands.: The Kooks, Arctic Monkeys
Lives in Brixton
Interests: Skateboarding, Songwriting,

Shops in: Topman, Urban Outfitters, Supreme

Name. Kate
Age 22
Occupation Photographer
Hair Colour Brown
Eye Colour Brown
Favourite Bands. Franz Ferdinand, Sonic Youth, The Smiths
Lives in :
Interests: Festivals, Blogging, Art

Shops at: American Aparrel, Eathbound, Vintage Shops

Name Samantha
Age 18
Occupation Student
Hair Colour
Eye Colour
Favourite Bands.
Lives in : Camden
Interests: Ukulele, Guitar,
Shops at: Urban Outfitters, Supreme, H&M, Vintage Shops.

Evaluation 3

What kind of media institution might distribute your media product and why?

Evaluation 2

How does your media product represent particular social groups?

My model is mixed race and belongs to the hipster tribe. She is a young female adult and she could be similarly compared to Rihanna and Beyonce in the industry. However, as most young women are portrayed in the media, my model was covered and the contrast between how Rihanna and Beyonce dress provocatively, is evident in the way my model was covered during the shoots.























My main aim was to challenge the way the music industry portray women, and by doing so, will hopefully give women in the media a different image, as oppose to sexual objects which is most commonly done, due to the belief that 'sex sells'.

I achieved this in my shoots, by dressing my artist in clothing which is not considered provocative. This goes against the common conventions of young female artists, but I still dressed her stereotypical towards her tribe.

From this video, we can see the common conception associated with Hipsters and the similarities presented through my model's clothing is present. 

In this picture here, which is what I used for my feature article, I dressed my artist with common clothing and accessories commonly associated with the hipster tribe.

What can be seen here are creepers (footwear), knee-high socks, tights (which again enforces my target in which she is not being portrayed provocatively , denim shorts, a shirt bought in Topman, vintage circular glasses, and a fur coat on the far right. The guitar shown is also a common instrument played within the hipster tribe and the cigarette being presented enforces the hipster's rebellious nature.

Here are some examples of hipster females. I used their dress code as a guideline when taking into consideration, on how I'd achieve my representation of the hipster tribe.



The hipster tribe are commonly smokers and this is due to their contrary rebellious nature.


Overall, though I am challenging the conventions of the way a young mixed race female is being presented in the industry, I am still developing the stereotypical representation of her within the hipster subculture.

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Feature Article Feedback.

With my first mock up of a feature article, I asked a person, based within my target audience, for their opinion.

The following things I found were:
The white on white background, makes it illegible. Though clear, readers would still find it difficult to read it all.

With the feature article you used as your mock example 
As you can see, the background in this is much darker, so maybe making your background darker, to make the text easier to read would work better.

For the pull out in the bottom left, use a song lyric or quote to attract readers into reading your article. The pull out, has to be directly quoted from the article.

Make the title a song lyric related to the photoshoot. As you can see 'woods' is in the title of the Kerrang! feature.

Maybe incorporate the word parks into your work?
''It's a hard knock park, for us''

You did well, working against the fold line.

Keep the 10 facts. If it's too long, use 5 facts.

Reference your work in the feature. Articles have the 'written by/photo by'

At the end of the feature, write 'more online etc,'

Make legible. Darken the background on the left.

Change font to a sans serif. Dyslexic people will struggle with that font.

Changes and updates to be posted soon.

Feature Article Layout Mock-up

Using conventions of Kerrang's feature article, I mocked up this feature article.