Evaluation

What kind of media institution might distribute your media product and why?

Seeing as my magazine is aimed at students aged 16-18 and is a sixth form magazine. Worldwide distribution and commercial success would not be expected. However,  seeing as there is not a dominant magazine in the Sixth Form magazine market, if my magazine is widely critically acclaimed a publisher such as IPCmedia would be preferred as a publishing house. Firstly, due to their success with starting off independent magazines into mainstream mags in the media, and their quality funding.

If my magazine was to be independent, I would get it to the target audience via ‘word of mouth’ I would put reminders in my mag, to ‘tell a friend’ if they enjoy it. Advertising at this point would be too costly. Furthermore, going by ‘word of mouth’ my magazine will be new on the market and ‘cool’. Not plagiarised by mainstream media, or big controlling customers. I will envision my target audience to see this and spread the word.

Ideally, I would want my magazine to be away from the book shelf on shops, away from other magazines. This is due, to the want of my magazine to stick out, and appeal to my target audience of 16-18. I therefore would appear my magazine at school receptions, library’s, HMV, Game shops etc. This is to filter out people who have interest elsewhere, and focus on the main place where my target audience go to.