The first thing I noticed, which drew my eyes to this advert is the sexual nature taking place within it.
Every type of Calvin Klein Jeans is being modeled. (Boot cut, Skinny, Shorts, fitted) This shows that the adverts purpose which is to advertise the product and not the brand itself, this idea is backed up by the fact that the company logo only appears once in a small font at the bottom right corner of the frame.
The Calvin Klein logo, at the bottom right, is in a 'sans serif font' This is considered to be more trendy as oppose to a serif font.
The models’ being young and seemingly sexually engaging creates a representation and gives the impression to live life to the fullest, showing how their jeans can indulge that, and possibly help you become sexually active. This subliminal message would appeal and be directed of people similar to their age group.
The advert connotes that buying the product will potentially make you sexually irresistible in attempt to convince possible clients to buy their product.
On the other hand the person, alone on the floor, not engaging with intimate activity with the others, can be a contradiction, and a balance of the product, expressing views that this product does not make you sexually irresistible.
Straight off the mark, there are issues with expression here. Decomposition means rotting and breaking down,so it doesn't work here. The whole point of this activity was to see what your analysis skills are like and to give you the opportunity to use terminology correctly, so this is a bit of a concern.
ReplyDeleteIt's good to see you have tried to use the word representation, but you fall short of using it properly. Which social groups are represented in this text? How are they made to seem? Does this representation reinforce dominant ideology?
Make sure you are careful to express your ideas clearly. Simple is always best. Poor expressionobscures your arguemtn and can prevent you from accessing higher bands in the mark scheme in exams.
Finally, your comment about the model on the floor doesn't really ring true. I see where you might have been going with this,but do you think this is the intedned reading the producers of the text were going for?