Wednesday, 19 December 2012

Outdoor Photo shoot

Armed with a camera, fur coat, guitar and a human being, I embarked on my outdoor photo shoot. 

My model, Atlanta, was my independent artist where, in order to achieve the vision I conveyed, I artistically arranged my model in numerous ways to accomplish my goal.

In terms of location, I had originally planned to travel around Central London, taking a variety number of photos.. Places I planned to visit were Camden Lock, Trafalgar Square, Piccadilly Circus, Bank, St. Paul's Cathedral, all of which were sophisticated and well known locations, which relates to my primary theme for the magazine: sophistication. I had thoughts of using various tube stations, where my model could pose as a busker.

Busking was a concept I saw, as based from articles I have read online where busking shows the passion and love an artist or performer has for their work. The passion being so strong that they'll go out of their way to show it to the world; In the cold, the rain, and seeing as it's not about the money as 'mere loose change' is usually gained-their primary objective is sharing their creation out there to the world.

I therefore, wanted to incorporate this into my magazine, as my magazine is an Indie mag, which will revolve around passion, motivation, sophistication and taking pictures of my model doing so, will convey the first hand idea about what I am trying to tell my audience about this specific artist.

Though I had plans to travel around London, my model Atlanta suggested keeping it local, as pictures around these landmarks have 'all been done before' and that I should keep it local. Getting into character of an indie artist, she envisioned an artist who is passionate but plays locally, staying loyal to the area she was born and raised in and not forgetting her roots, even through gaining minor success. I liked the idea, so we planned out a shoot closer to home.

Truthfully, planning a complex photo shoot in our area would be deemed as a bit feeble, as we decided that we'd go out, get into character, and be spontaneous to capture the moment with whatever lighting and conditions we were encountered with.


Our first stop was Spencer Park, which was a 2 minute walk from our base.


A very simple park which had minimal people and great lighting enriched within it, I set out on my first set of pictures. 


In total, I took 223 photos in the park. All at differing angles, positions and alternating and experimenting with many different factors such as foliage in the background.


The photos shown are all unaltered and uses natural light to compliment the image for a brighter bolder setting.

The clothing chosen for this particular shoot, will all compliment my magazines housing colours. In this picture for instance, the green may not be an ideal colour, but subsequently, I can edit Atlanta out using an editing program such as Adobe Photoshop and be able to crop her into a white or black background.

The wind is also a spontaneous factor we decided to use to our advantage. Whichever direction the wind was facing, Atlanta was placed to the side to enhance her image, having her hair flow in the wind, again showing naturalism to the photo.

Moving more centrally into the park, we turned around which allowed me to use the shadows of the lighting to concentrate more light on to the guitar.

With this particular image, I wanted to travel upwards along the guitar, having Atlanta as a blurred background. I was thinking maybe, to have a heading or subheading on the guitar itself; if used for my feature article for example.



Moving back towards the pathway, we took a hat and began taking pictures of Atlanta busking. As members of the public passed by, I asked a family/group if it would be okay to photograph them, pretending to be members of an appreciative audience.

Upon permission, I took 2 photos; one front on and one over the shoulder showing the audiences reaction.

To conclude this location, we ended with a few jump shots.

This image in particular, was my favourite from the shoot. However, the top of Atlanta's head was cropped which was the only downside to this picture. To resolve this (if I was to use this image) I would insert a title for example over the cropped location, which will compensate and hopefully draw attention away from my readers.

After the jump shots, we were supposedly done, but from all the jumping, Atlanta became tired and wanted to have a rest. I in turn saw this as a photo opportunity, and gave her a cigarette to show her impulsive nature but down to earth personality as an artist. The fur coat, guitar placed down and her posture was all natural to which she got into character for.

Wednesday, 12 December 2012

Questionnaire findings

My target audience for my Indy Magazine, are the ages 16-28.

To benefit my findings, I split my questionnaire in two. I still had the same questions for both, but did an almost preliminary test for my questionnaire. I started with a few form groups, within years 12 and 13 in my college. This in turn gave me the age range of 16 to 18 year olds. Of the people I sampled, I found that upon the arrival of my results, a broad range was found; ''What type of music do you like?''. Significant improvements of my questions were needed, to be able to identify the winning formula needed for that particular age group.

Upon update of my questions, I again asked the same group of people these questions. I this time had an updated more direct question; ''What is your favourite music genre?'' which had a box applied, to which people could tick to their desired choice. 

As I was able to successfully gain a greater understanding from my target audience, I then expanded from 16-18 year olds to 19-28. I was able to do this, as I handed out hard copies to my sister, to which she handed out at her workplace, which is a media agency filled with predominantly my target audience. 

I then plotted my findings onto a few graphs in order to see a direct correlation between the varying music genres to age groups.



 Key: 1 = 1 person

 In total, I had 80 participants do my questionnaire; 33 who were in the age bracket 16-18, 10 who were 19-22, 15 people in the 23-25 category and 18 and 4 in the 25-27 and 28+ brackets. 

Of the 80 who took part, I plotted the results of their favourite type of music into a pie chart and found that Hip-Hop/R&B and Dancehall was the most popular, followed closely by Rock and Indie.
 However, I did take into account the fact that the majority of the participants in my questionnaire were teens aged 16-18. To overcome this, I paired my findings from my 2 graphs and came out with a line graph which will enable me to identify what each particular age group liked best.

Upon completion, I found that the Hip-Hop genre was most popular with the age group 16-18, and that Rock and indie was most popular with the older audiences. 
This therefore helps me, as my target of producing an indie magazine will in turn be more formal, structured and sophisticated, due to the older audiences. 

Other significant results I found was that the colour blue was most popular but the colour combination of silver, gold and white worked best as I had a sample of 3 colours to which I added in my questions. I also found that people will be willing to purchase a quality magazine, within the price range of £3.49- £2.49 so this helps me as I need to take into consideration printing costs and budgets.



Picture ideas for photoshoot

I have gathered ideas and been inspired by some pictures I have stumbled upon, regarding my upcoming photo-shoot of an independent artist.

I have decided to have two shoots for my magazine; one being an indoor photo-shoot and one outdoor. That being either in the park, near landmarks or train stations.

Indoor shoot
- High angle shot/ medium long
- Seated
- Mic stand
- Guitar stand
- Smiling looking down 

Outdoor shoot
- Low Angle shot
- Outdoor Park  Smilar concept to Kina Grannis, indpendent artist, as shown below.

Front Cover :looking downwards guitar shot. Quite a closeup shot, shows a sensitive side, with my model looking downwards. 

Combining this shot with the park image below, I will be able to show my target audience the passion my artist has for their work

Feature Outdoor shot. Performance for public in park/Busking. Though a car is shown, a similar angled shot is what I'd hope to achieve. I was drawn into the car, as it shows a contrasting colour towards its surroundings. I intend to give my model standout colours similar to the car.

I would like my feature article image to show my model playing with emotion. Showing the happiness and passion, similar to the one I found. The black background also brings my subject to front.




Front Cover :looking downwards guitar shot.
Feature Outdoor shot. Performance for public in park/Busking/Performance with black background
Contents Page/ Smiling medium long shot